In the last few years and particularly over the last 12 months, Many Australians have fallen victim to online marketplace scams , making it increasingly difficult for Australians to find trustworthy sellers on online marketplace.
This study aimed to explore people’s experience and behaviours regarding scams, including history of being scammed, reporting scams, and the financial impact of un-reported scams. An 8-question online study was conducted amongst members of a permission based panel. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics. The study was conducted among 1,000 Australians aged 18 and over. Surveys were distributed throughout Australia including both capital city and non-capital city areas. Fieldwork commenced on Thursday 13th April and was completed on Thursday 20th April 2023. The research also looked at attitudes towards online marketplaces after being scammed.
-This peaks in Millennials (47%; cf. Gen Z 35%, Gen X 39%, Baby Boomers 37%)
-This increases to over half (56%) of those who have been scammed
– This increases with age, with close to a quarter (23%) of Baby Boomers reporting a scam to Scamwatch (cf. Gen Z 15%, Millennials 18%, Gen X 19%)
– Younger Australians are more likely to have reported a scam to the police or legal authorities (Gen Z 20%, Millennials 18%; cf. Gen X 12%, Baby Boomers 11%)